Archive for the ‘News’ Category

Social Gold Joins Google – A Letter From Our Founders

Posted August 13th, 2010 by Vikas

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August 13, 2010

We are excited to announce that Jambool is becoming a part of the Google family today.

Jambool started as a social collaboration platform in 2006. In 2007, we shifted our
focus to build applications on social networks. Along with success, we found
fun and lucrative ways to monetize our apps – specifically virtual currency and
goods. That led us to create a platform to help developers create, host, manage and
monetize their virtual economies.

Social Gold has grown by leaps and bounds since it went live in 2008. In the first half of 2010, we’ve processed more than double the entire payment volume we processed in all of 2009. And we’ve welcomed hundreds of developers to our platform. The fact that our highest revenue day was in the last week attests to the continued growth of online gaming.

Our vision is to build world-class products that help developers manage and
monetize their virtual economies across the globe. When the opportunity arose to join forces with Google to execute against this vision, we couldn’t pass it up. We are thrilled to bring the Social Gold platform to Google’s global users. And we invite you – our customers, partners, and friends – to continue on the journey with us.

Over the last few years, we have had the great fortune of working with an incredible
team. Every day, we are amazed and humbled by what they have accomplished.
We have had terrific support from our partners, investors and advisors; and we are
lucky to have worked with each of them. Thank you!

As a team, we remain passionate about innovating on behalf of our customers. We aim to deliver the most frictionless, seamless transaction experience inside applications and games on every platform. We are thrilled to be part of Google, and we look forward to the exciting road ahead.

The game has only just begun.

Vikas & Reza

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Subscriptions – A Proven Tool to Give Your Virtual Economy a Boost

Posted August 5th, 2010 by Vikas

We released hard data today reaffirming the potential of using subscriptions to complement virtual goods sales via direct payment.  An ever-increasing number of top online companies, from social networks to online games, are using our subscriptions platform to power and/or supplement their core virtual goods monetization solution. Subscriptions are a great way to both reward, engage and monetize your most engaged audience. The data from Tagged’s subscriptions confirms that, and points to the strength of Social Gold’s platform: higher conversion, better retention, more revenue.

Tagged, a large social network with over 80 million members to date, implemented the Social Gold subscriptions platform in May and in a few Blog post - Subscriptions and Tagged - tagged logo.docshort months, documented very positive results. The network has driven 10% higher conversion rates with Social Gold compared to its previous payment options. With our recurring payment offering, Tagged has driven active members to upgrade to paying subscribers—reporting that 15% of their engaged user base signed up for the service.

Leveraging Social Gold’s platform, Tagged has seen a rise in participation in its popular “Top 8” feature, which places members’ profiles in featured rotation on the main page to gain visibility among their peers. Tagged also reported that users who subscribed to be VIP Members, the subscription service, were 40% more likely to pay to be in the Top 8 than non-subscribers.

And the floodgates are opening. In addition to Tagged, other partners including Games2Win, Playdom and Avatar Reality implemented Social Gold’s subscriptions platform to boost revenues and complement sales from microtransactions. With a flexible and effective platform, we help companies to tailor payments offerings to best optimize any virtual payment system – game, virtual world, social network and beyond. blog post - subscriptions and tagged - games2win_logoBlog post - Subscriptions and Tagged - playdom logo.docblog post - subscriptions and tagged - Avatar-Reality-Logo

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AlwaysOn Global Recognizes Social Gold Among the Top Emerging Companies in Silicon Valley

Posted July 28th, 2010 by MikeQ

We are proud to share the news that we have been selected as one of the AlwaysOn Global 250 winners. The winners were chosen from among thousands of technology companies worldwide nominated by investors, bankers, journalists and industry leaders. We are honored to be recognized as an innovative, market-changing company with high-growth opportunities ahead.

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Social Gold/Jambool was nominated under the “Enabling Tools and Devices” category, which stands to validate our leading virtual goods monetization platform. We provide an unparalleled payments experience to users and our in-Flash payments solution boosts monetization for developers.

AlwaysOn is a top business media brand in Silicon Valley and is hosting the Summit at Stanford this week in Palo Alto.

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