At Social Gold we sit at the helm of the extremely fun space of virtual goods. It is a very new world, and publishers and platforms are all only beginning to see the revenue potential here.
Today we want to share some interesting statistics we have observed on virtual goods. Traditional wisdom would say that people spend very little amounts on virtual goods — but we’ve found that your engaged users can spend several thousand dollars through their lifetime use of the games.
We also find that of all the users who pay through Social Gold, 56% come back and make a repeat purchase. Part of the reason this number is high is that Social Gold enables a frictionless, single click in-app experience for repeat purchases. We’ve found such users to be more than twice as likely to make repeat purchases than other users.
Even more interesting is the fact that 25% of paying users make more than two purchases. This is quite huge — and confirms the value users see in the purchases they make.
Social Gold: Users' Spending Behavior in Social Games
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