Dave McClure had a great, fun post on his blog recently that talks about things we hold very dear to our heart.
Advertising has subsidized the user experience for a long time, and has kept things “free.” We believe that when you create a user experience that is truly compelling and differentiated, people will pay for it. We will see a larger shift from free to paid services online in the coming years.
One of the point Dave makes is the need to reduce friction in payments. Typically, users have to cross is the login process to most payment solutions. It is more important than you might think at first pass. Users either choose a difficult to remember password (as in infrequently used one) or use a password they use at other sites. When this password is used to unlock a payment instrument, both choices are bad.
At Social Gold, we always have focused on a frictionless experience for users, resulting in very high conversion and revenue lift for developers. At the same time, we spend a lot of time innovating behind the scenes on how to ensure the best security measures possible for our users and developers. Users who transact within an application — whether flash or html based — never have to login into a new Social Gold account. Their identity is carried in from their identity in the app. This makes for a seamless experience for users.
Hundreds of thousands of users across games on Facebook use Social Gold and pay with stored credit cards. Access to their saved cards is available for their identity on Facebook without having to ever log in again. As a result, we see users twice as likely to make a repeat purchase on Social Gold as opposed to anywhere else.
Thanks for the great post Dave — and we hope to continue innovating in this space.
VSVHBZBECTKZ
Tags: electronic payments, Facebook, Payments, Subscriptions, VSVHBZBECTKZ