As part of our ongoing initiative to provide 100% coverage of currency and payments support everywhere in the world, we’re proud to announce that the Social Gold platform now enables customers to purchase virtual goods in their local currencies. Currencies already live include Euros, Pounds, Swiss Francs, Danish and Norwegian Krone, Swedish Krona, Canadian Dollars and Australian Dollars. We will be expanding our offering to support additional currencies over the course of this year.
Users can switch the default currency if they want
In addition to enabling customers to purchase in their local currencies, we will soon be revealing our partners for support of local payment methods in global regions. Audiences in different markets prefer diverse payment methods, so we’re building direct integrations with regional payment providers so that customers can purchase goods online by whichever method they prefer – whether that’s using credit and debit cards, mobile payments, cash or bank transfers. Additionally, we will ensure that exchange rates, regulations and local fees don’t get in the way of profits and market penetration for publishers.
Along with this, we have also optimized the customer purchasing experience: customers who enter the Social Gold payments platform locally from a specific region are automatically provided the choice of their local payment methods and the local currency. By listing the local payment methods at the onset of the purchasing interface, this ensures a seamless user experience and that the customer is never neglected from a monetization standpoint based on their local region. Unlike payment platforms where a customer must review countless payment options on a single page, through the Social Gold platform, customers only see the payment methods most relevant to them. Additionally, the default payment methods are further personalized based on most common usage. Customers can also override the default currency, and bring up non-local payment methods if they choose, and this does not disrupt the user experience.
Stay tuned for upcoming details on our partnerships with regional payment providers!
The Cha-Ching Workshop will offer a half-day of panels and talks dedicated to the key fundamental drivers of virtual currencies. It will bring together the luminaries from casual games, social games and virtual worlds in a collaborative environment with the goal to encourage cross-vertical learning. A group of experts will cover topics ranging from effective virtual goods strategies and monetization of virtual goods to building a virtual currency business online. Following the keynote discussion, a variety of hot-button topics will be circulated throughout the room so that teams can discuss, brainstorm and conduct mini-presentations based on their expertise and interests. Through these interactive events, the Cha-Ching workshop series will be a significant driver in encouraging leaders in the virtual goods space to collaborate.