Facebook’s latest changes for request and notifications allocations go live soon. From what we have seen, applications will have an allocation of requests ranging from 0 to 24 — based on our estimates from “buckets” we’ve seen allocated for our applications. In most cases it will remain below 15.

I was attending a panel a few days ago that included folks from Bebo, Myspace, Facebook and Hi5. Interestingly, all the other platforms are taking cues from Facebook and only opening their platforms with limited virality. Their theory is to go slow and easy — and open up more as they learn about it. I personally think their caution is going to be their failure. Yes, apps might make your platform more spammy for users, but if you really want to attract the developers, you have to show the value immediately. Developers are not going to stick around for a promise or hope of it becoming better in months. That said, the developers with an already existing user base on Facebook will probably do better — as they will be able to stick it out for longer.

Max Levchin wrote a great article on the aspects of a developer platform that make it work.

We are excited about the Myspace platform in particular, and it will be interesting to watch their launch over the next few weeks.